The cycle of disruption and reconstruction provides a unique environment where the need fuels the imagination, passion drive results, constrains feed creativity, new leaders are found, gaps are discovered, things “we do” are eliminated, we ask the right questions, where some will walk away, but some others will stay and see endless opportunities.
There is a scene in Ghost Busters, where Egon Spengler (the smart one) says: “Print is dead.” Like Egon, I do not like printing either. For a long time I refused to print flyers for our association, I personally think is a waste of paper and I really like trees, way more than a stack… Read More “Print is dead” but is it really?
TED is a worldwide non-profit organization with the single goal of spreading great ideas. We, as a community are so lucky to have Dr. Bret Simmons, who had the dream to bring this event to the University of Nevada, Reno. Two years ago he stepped up and successfully brought the event to our community. I… Read More Creative Team: TEDx University of Nevada, Reno 2015
There has been an evolution of the tools that we constantly use to attract our customers. The evolution of the e-marketing tools moves at a fast pace, and is really hard to stay on front. As we experiment with new tools, they quickly become the norm, demanding us for more and more creativity. In the… Read More The evolution of online tools: Powtoon
At the Graduate Student Association (GSA) of the University of Nevada, Reno we offer many services like scholarships, club support, and social events. Until now, we processed all our applications by hand, since we are a student run organization; we have to be really careful with our budget. But as you could imagine, that process… Read More Forms: Need to submit a doc too? Jot Form
At my blog Sold Out! My only idea is to provide you with the tools to create your very own marketing platform without using much money. During my spare time, I love browsing for online tools that make your life easier, from keeping track of your passwords in a safe way, to manage your projects. I… Read More Video: Sold Out!
I remember when I was graduating from high school, most of my friends where nervous. What are we going to do? Where are we going to go? It was interesting to see what will come result from ourselves, where life would take us. Graduating from high school was scary, but not so bad. I knew… Read More Change is uncomfortable, but necessary
I remember the first time I watched Breaking Bad, I was immediately hooked. Starts with an old van going full speed in the middle of the desert, the guy driving is desperate. He is wearing only his underwear and a full Chemical mask. There is a young man sitting on the copilot seat, he is… Read More Business Lessons from Breaking Bad.
A very new marketing concept is to “lead tribes.” For many years marketers based their efforts on unidirectional advertising. With the commoditization of the Internet, it is almost a must for companies to have online presence. So, you have bought your website, you have posted all the relevant information and now you need to make… Read More Leading Tribes
One of the trendy words nowadays on marketing is “value”, but what is value? It may be conceptualized as the relationship between the consumer‘s perceived benefits in relation to the perceived costs of receiving these benefits. It is often expressed as the equation: Value= Benefit/Cost If we apply simple math to it. Value can be bigger, smaller than 1, or… Read More 4 pillars of Value Creation