There is a scene in Ghost Busters, where Egon Spengler (the smart one) says: “Print is dead.” Like Egon, I do not like printing either. For a long time I refused to print flyers for our association, I personally think is a waste of paper and I really like trees, way more than a stack… Read More “Print is dead” but is it really?
There has been an evolution of the tools that we constantly use to attract our customers. The evolution of the e-marketing tools moves at a fast pace, and is really hard to stay on front. As we experiment with new tools, they quickly become the norm, demanding us for more and more creativity. In the… Read More The evolution of online tools: Powtoon
At the Graduate Student Association (GSA) of the University of Nevada, Reno we offer many services like scholarships, club support, and social events. Until now, we processed all our applications by hand, since we are a student run organization; we have to be really careful with our budget. But as you could imagine, that process… Read More Forms: Need to submit a doc too? Jot Form
At my blog Sold Out! My only idea is to provide you with the tools to create your very own marketing platform without using much money. During my spare time, I love browsing for online tools that make your life easier, from keeping track of your passwords in a safe way, to manage your projects. I… Read More Video: Sold Out!
I read at Ginny Soskey’s blog about the blink test. The blink test says that you have no more than 5 seconds (the time between blinks) to make your online material attractive to a visitor. For example, when someone opens my site, in no more than 5 seconds, the visitors have to be able to get an idea… Read More WordPress: The Oxygen Theme
One of the trendy words nowadays on marketing is “value”, but what is value? It may be conceptualized as the relationship between the consumer‘s perceived benefits in relation to the perceived costs of receiving these benefits. It is often expressed as the equation: Value= Benefit/Cost If we apply simple math to it. Value can be bigger, smaller than 1, or… Read More 4 pillars of Value Creation
I was lucky to be part of the team that organized TEDxUniversity of Nevada 2014. The event was total success, the quality of the presentations was absolutely amazing. But there was one speaker in particular that really called my attention, his name was Michael Raynor. After analysing 25,000 companies over 45 years of accumulated data, Michael was able to summarize the… Read More 3 rules for success: Michael Raynor
Few weeks ago, venture capitalist Harvey Miller a graduate from UC Berkeley came to speak to our MBA class. Harvey has over 25 years of marketing, advertising, and sales experience from varied organizations including 3M, Harrah’s Hotel and Casino and small emerging companies. That was the first time I heard of the 3C’s of marketing, an interesting… Read More The 3C’s of Marketing
When I started working as a Marketing Coordinator, one of my responsibilities was to manage the company’s social media. At the time I only had experience running my personal social media, but in a few months I was able to grow the Facebook fan base from 200 to almost 1,000 followers. How did I do that?… Read More Social Media 101
A lot of people think of marketing as advertising, I am so sorry to disappoint you but it is not. In plain English marketing is a series of activities that we have to do to turn and idea into a product, create a necessity, deliver it, build a client relationship, listen, and evolve. Now I know what you… Read More Basic Concepts: Classic Mix 4p’s