It doesn’t matter in what type of industry we are. One of the questions that we should constantly ask ourselves, is how do we add value to our biz. As we discussed before, differentiation is important, but how do we really stand out so we can sustain profitable growth? Here is a 12 point list given by venture capitalist Christopher Howard,… Read More 12 ways to Create Value
I was lucky to be part of the team that organized TEDxUniversity of Nevada 2014. The event was total success, the quality of the presentations was absolutely amazing. But there was one speaker in particular that really called my attention, his name was Michael Raynor. After analysing 25,000 companies over 45 years of accumulated data, Michael was able to summarize the… Read More 3 rules for success: Michael Raynor
A lot of people think of marketing as advertising, I am so sorry to disappoint you but it is not. In plain English marketing is a series of activities that we have to do to turn and idea into a product, create a necessity, deliver it, build a client relationship, listen, and evolve. Now I know what you… Read More Basic Concepts: Classic Mix 4p’s
Sadly, we live in a time where it doesn’t matter what we sell, there is going to be a chance that our market is or will be saturated in the near future. There are infinite products for limited buyers and let’s be honest, the quality of our product per-se, just doesn’t make the cut anymore.… Read More Importance of Marketing: A the tree falls in the forest…
