Back in the day, companies would spend a lot of money in unidirectional advertising campaigns. Clear examples of that are the old radio or TV commercials where we could find guys like our lovely Saul Goodman rambling for minutes about their “great services”. This painful campaigns, would not give customer the chance of fighting back on their terrible experiences. Nowadays, thanks to the wonderful internet, we have all sorts of different ways maintain reciprocal contact with our customers.
Twitter, Facebook, and Google+ are only examples of one of our most popular social media platforms. Online marketers face the challenge of engaging their audience, the goal is to create responsive communities that can create a strong brand reputation. A good book to learn about it is “The Zen of Social Media Marketing” by Shama Kabani. Here you can find everything you need to become a Social Media guru.
Social Media is one of the cheapest and more effective ways to market your products and provides the opportunity for instant feedback about your products or services. The only problem about it, specially when we are starting a business, is that could be very time consuming. The good news are that we have Hootsuite.
Hootsuite is a free online tool that lets you manage all your platforms in one place. It is fast and convenient, really easy to use, and very effective. With the free version, you can manage quickly and painless your Facebook page, Google+ page, and Twitter account. This way you can use your time wisely to grow your business without missing in advertising. Hootsuite allows you to schedule posts, shrink URL’s and retweet from the same screen! With a very simple interface, Hootsuite is everything that you ever wanted to effectively manage your Social Media.
Have you tried Hootsuite yet? What do you think about it? Please leave a comment below.
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